Privacy Policy

1. Who We Are

FeatureOn is a trading name of Red Press Wire Ltd, a company incorporated in England and Wales.

Red Press Wire Ltd is the data controller for personal data collected through featureon.ai and its associated services. When we say "FeatureOn", "we", "us", or "our" in this policy, we mean Red Press Wire Ltd.

2. Data We Collect

2.1 Account & Registration Data

When you create an account, we collect:

• First name and last name
• Email address
• Password (stored as a one-way hash — we never store your plain-text password)
• Company name (if provided)

2.2 Usage & Product Data

When you use the FeatureOn platform, we collect:

• Domains and keywords you add for tracking
• AI scan results, reports, and distribution records associated with your account
• Feature interactions and in-product activity logs
• Subscription and plan status

2.3 Payment Data

Payment transactions are processed by Stripe. We do not store your card number, CVV, or full payment details on our servers. We retain records of transaction amounts, dates, and Stripe session identifiers for billing and accounting purposes.

2.4 Technical & Log Data

When you visit our website or use our services, we automatically collect:

• IP address
• Browser type and version
• Operating system
• Pages visited, timestamps, and referrer URLs
• Session identifiers

2.5 Communications Data

If you contact our support team or submit a ticket, we retain the content of that correspondence and any attachments.

2.6 Data You Do Not Need to Provide

We do not require you to provide any special category data (e.g. health, religion, ethnicity) and ask that you do not submit such data through our platform.

3. How We Use Your Data

We use your personal data for the following purposes:

• Providing the service — creating and managing your account, running AI visibility scans, generating reports, and delivering distribution features.
• Billing and payments — processing subscriptions, issuing invoices, and managing plan upgrades or cancellations.
• Customer support — responding to support tickets and resolving issues.
• Service communications — sending transactional emails such as account confirmation, password resets, and usage alerts.
• Product improvement — analysing aggregated usage patterns to improve features and performance.
• Legal compliance — meeting our obligations under applicable law, including financial record-keeping requirements.
• Security — detecting and preventing fraudulent activity, abuse, or unauthorised access.

We do not sell your personal data to third parties. We do not use your data to train AI models without your explicit consent.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Contract (Article 6(1)(b)) — processing necessary to provide the service you have signed up for, including account management and billing.
• Legitimate interests (Article 6(1)(f)) — improving our product, detecting security threats, and sending service-related communications. Our legitimate interests do not override your fundamental rights.
• Legal obligation (Article 6(1)(c)) — retaining financial records as required by UK tax and company law.
• Consent (Article 6(1)(a)) — for any optional marketing communications. You may withdraw consent at any time.

5. Sharing Your Data

We share personal data only with the following categories of recipients, and only to the extent necessary:

• Stripe Inc. — payment processing.
• Cloud infrastructure providers — hosting and database services (data stored within the UK or EEA, or under adequate safeguards).
• Email delivery providers — transactional email sending.
• Analytics tools — aggregated, pseudonymous usage analytics only.
• Legal and regulatory authorities — where required by law, court order, or to protect our legal rights.

All third-party processors are required to handle your data securely and only for the purposes we specify.

6. International Transfers

Some of our service providers are based outside the United Kingdom. Where personal data is transferred internationally, we ensure adequate protection is in place through one of the following mechanisms:

• UK adequacy regulations
• UK International Data Transfer Agreements (IDTAs)
• Standard Contractual Clauses approved by the ICO

You may request details of the safeguards applicable to any specific transfer by contacting us at info@featureon.ai.

7. Data Retention

We retain your personal data for as long as your account is active and for a reasonable period thereafter, in accordance with the following guidelines:

• Account data — retained for the duration of your account and deleted within 90 days of a verified deletion request.
• Billing records — retained for 7 years to comply with UK financial regulations.
• Support correspondence — retained for 2 years from the date of last contact.
• Log and technical data — retained for up to 12 months.

When data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — request correction of inaccurate or incomplete data.
• Right to erasure — request deletion of your personal data, subject to legal retention requirements.
• Right to restrict processing — request that we limit how we use your data in certain circumstances.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interests or for direct marketing purposes.
• Rights related to automated decision-making — we do not make solely automated decisions that produce legal or similarly significant effects on you.

To exercise any of these rights, email us at info@featureon.ai. We will respond within one calendar month. We may ask you to verify your identity before acting on a request.

9. Cookies & Tracking

We use cookies and similar technologies to operate our service and understand how it is used. The cookies we set include:

• Session cookies — essential for keeping you logged in during your session. These are deleted when you close your browser.
• Preference cookies — remembering settings such as language or display preferences.
• Analytics cookies — collecting pseudonymous data about how pages are used to improve the service.

You can control cookies through your browser settings. Disabling essential cookies will affect the functionality of the platform.

10. Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Passwords stored using bcrypt hashing
• HTTPS encryption for all data in transit
• Access controls limiting data access to authorised personnel only
• Regular review of security practices

No method of transmission over the internet is completely secure. In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and affected individuals without undue delay, as required by UK GDPR.

11. Children's Privacy

FeatureOn is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately at info@featureon.ai and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify registered users by email and update the "Last updated" date at the top of this page. Your continued use of FeatureOn after any changes constitutes your acceptance of the updated policy.

Previous versions of this policy are available on request.

13. Contact & Complaints

For any questions, requests, or concerns about this policy or how we handle your data, contact us at:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113
• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF